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  • In Today’s Hyper-Busy World, Publishers And Authors Can Attract Readers And Boost Sales Through Teleseminars

    (EMAILWIRE.COM, March 10, 2010 ) Goshen, MA - Despite all the hype about Web 2.0 marketing tools, a pre-computer medium can be a productive marketing tool for authors and publishers: the telephone. Teleclasses or teleseminars – i.e., an extended telephone conference call – offer access and interaction that readers don’t normally experience from books, print or broadcast publicity. Veteran teleclass presenter Marcia Yudkin has created a comprehensive home-study course that enables authors and publishers to launch their own teleseminar program a month or two from now (www.yudkin.com/teleteach.htm ).

    "Unlike media interviews, which normally tail off when a book is no longer new, author teleseminars can attract interest and signups at any time," says Yudkin, the author of 11 books, including 6 Steps to Free Publicity. "Moreover, teleseminars don’t require extensive knowledge of computers or the web, and it’s possible to run them at little or no cost."

    The countless ways publishers and authors can implement teleconferences include:

    * An "ask the author" program publicized through posters sent to public libraries

    * Readings by an author that fans can tune into live or download on demand

    * Debates between two authors who hold controversial views

    * Paid lecture that functions as a fundraiser for an author’s favorite cause

    * Dramatization by an author and her friends of scenes from her novels

    * Serialization, as in the old-time radio shows, of a novel in progress

    * Teleconference showcasing several authors in the same genre

    Yudkin’s "Teleteach for Profit" home-study course includes comprehensive details and how-to regarding costs, teleseminar logistics, structure, marketing, publicity, technical matters; samples of relevant emails, postcards, transcripts and other people’s teleseminar sessions; one-on-one consulting or moderation of the participant's teleclass; free distribution of one teleseminar-related press release; and two months of access to a password-protected forum for feedback and answers to questions. The program fee is $795.

    Those interested in more information on "Teleteach for Profit" should go to http://www.yudkin.com/teleteach.htm.

    Creative Ways
    Marcia Yudkin
    413-582-4052
    pr@yudkin.com

    Source: EmailWire.com

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    Judge OKs sale of Ohio-based newspaper chain (AP)
    3 Sep 2010 at 1:32pm
    AP - A federal bankruptcy judge in New York on Friday approved the sale of most of the assets of Ohio-based newspaper chain Brown Publishing Co. to the company's lenders for about $21.8 million.


    Sara Paretsky publishes 14th Warshawski mystery (AP)
    3 Sep 2010 at 3:13am

    AP - Sara Paretsky's latest installment in her series about feisty, female private detective V.I. Warshawski opens with the heroine outside a Chicago nightclub, the bloody body of a woman who was just shot to death in her arms.


    God did not create the universe, says Hawking (Reuters)
    2 Sep 2010 at 3:45pm
    Reuters - God did not create the universe and the "Big Bang" was an inevitable consequence of the laws of physics, the eminent British theoretical physicist Stephen Hawking argues in a new book.

    PUBLISHERS WEEKLY BEST-SELLERS (AP)
    2 Sep 2010 at 2:54pm
    AP - 1. "The Girl Who Kicked the Hornet's Nest" by Stieg Larsson (Knopf)

    USA TODAY BEST-SELLERS (AP)
    2 Sep 2010 at 2:53pm
    AP - Best-Selling Books Week Ended August 22

    Burkle to appeal dismissal of Barnes & Noble suit (AP)
    2 Sep 2010 at 2:08pm
    AP - Billionaire financier Ron Burkle said Thursday he will appeal the dismissal of his lawsuit against bookseller Barnes & Noble over its shareholder rights plan.

    Burkle to appeal Barnes & Noble poison pill ruling (Reuters)
    2 Sep 2010 at 1:22pm
    Reuters - Billionaire investor Ron Burkle plans to appeal a Delaware court ruling that upheld an anti-takeover "poison pill" put in place by bookseller Barnes & Noble Inc .


    True stories invented: Tao Lin at work (AP)
    2 Sep 2010 at 2:49am

    AP - Tao Lin's new novel is based on a true story, his own.


    Oprah's Book Club back, pick coming in September (AP)
    3 Sep 2010 at 3:27am
    AP - The first week of the final season of "The Oprah Winfrey Show" will include a selection for Oprah's Book Club.


    Tony Blair: 'I cried for Iraq war victims' (AP)
    1 Sep 2010 at 5:02pm

    AP - Tony Blair regrets banning fox hunting, but not invading Iraq. He was captivated by Princess Diana, intimidated by Queen Elizabeth II. He heaps praise on President George W. Bush but calls his close colleague Gordon Brown a man of "zero" emotional intelligence. He acknowledges that some find him delusional, and says he possibly drank a bit too much.


    UK's Blair says did not foresee Iraq "nightmare" (Reuters)
    1 Sep 2010 at 11:41am
    Reuters - Former British prime minister Tony Blair said on Wednesday he could have not have imagined what he called the "nightmare" that unfolded in Iraq but still did not regret joining the U.S.-led invasion.


    `Brazil on the Rise' says future has arrived (AP)
    1 Sep 2010 at 10:40am

    AP - "Brazil on the Rise" (Palgrave Macmillan, $27) by Larry Rohter: When Larry Rohter stepped down as The New York Times' Brazil bureau chief in 2008, he was easily the most reviled foreign correspondent in the country.


    Glance: Borders 2nd-quarter revenue (AP)
    1 Sep 2010 at 9:48am
    AP - Borders Group Inc., the No. 2 traditional U.S. bookseller, reported a slightly larger loss in the second quarter. Here's a closer look at its results:

    Summary Box: Borders 2nd-quarter results (AP)
    1 Sep 2010 at 9:24am
    AP - THE RESULTS: Borders Group Inc., the No. 2 traditional U.S. bookseller, reported a slightly wider loss in the second quarter as revenue fell 12 percent because of weak book sales.


    Remains of the Day musical opens in London (AFP)
    1 Sep 2010 at 4:51am

    AFP - Award-winning novelist Kazuo Ishiguro is supporting a new musical based on his novel "Remains of the Day" even though he dislikes a lot of the musicals staged in London.


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